gaetanoperretta

B&B is an annual Berlin-based event that combines fashion, music and street culture and attracts over 30,000 visitors every year.

The lifestyle event includes interactive fashion shows, brand presentations, exhibitions and talks on the digital future of fashion, to which bloggers and fashion experts are invited to Berlin. Visitors will not only discover the latest fashion trends, but also street food from all over the world and musicians and djs like Princess Nokia, Laurin Hill, Hamza and many more.

While the logo/main visual was designed this year by Sucuk & Bratwurst, I worked in a team for the design of the website, ideation and production of all digital assets for website, app, newsletter, social media and video interfaces, as well as o OOH campaign and offline assets for the event itself.

fields: EVENT, BRANDING, UI, WEB, PRINT

client: BREAD AND BUTTER (ZALANDO), 2018

DCMN is a growth solution provider that helps digital brands develop and scale their business providing them marketing strategies and ROI-optimizing technology. DCMN is not a common media and advertising
agency, because it offers a full growth package customized for the needs of each client, thanks to its know-how. Clients are growing fast and DCMN is growing even faster every year reaching the point where there is the need of a visual statement which can show better the positioning of the company and communicate clear with its clients. I decided to operate by introducing a modular design, new color palette and new CI elements we can create a vision that will adapt to us.

fields: BRANDING, CORPORATE IDENTITY

client: DCMN, 2017

Scale is a conference that takes place in Berlin, at the second edition in 2016. The topics are usually related to marketing and digital companies, with speakers coming from all over the world, mainly being successful entrepreneurs, company chiefs and media experts. Scale16 edition was about how to hack traditional media and scale internationally as a digital company. With data-driven strategies, and campaigns that grow the business as well as the brand. Starting from the logo and the triangles as CI basic elements, I have developed the whole communication of the event, listed here below.

fields: EVENT, BRANDING, UI, WEB, PRINT

client: DCMN, 2016

Fashion in your hand is a Zalando campaign born to promote the Zalando app in Belgium, Nederland and Luxembourg. I took care of the design of the whole campaign, from the landing page to the out-of-home advertising.

Here is the link: www.zalando.be/app/

fields: PRINT, ADVERTISING, MOBILE, WEB

client: Zalando, 2014

Brand Guidelines and selection of posts for Zalando Social Media channels. Using as base the Zalando CI, I was asked to define the Social counterpart, in order to create the distinctive Zalando voice.After having defined the kind of content with the social media team. I have created templates that work for daily posts, like raffles, quotes, brand ads, outfits of the day, etc, as well as for special events.

fields: BRANDING, SOCIAL MEDIA

client: Zalando, 2014

Registration page for the DCMN tracking tool, aimed to clients with activated campaigns under tracking. I was asked to design an interface with form and a unique image that would express the right balance between seriousness, reliability and fun. Together with corporate communication team we came up with the dinosaur concept and a message and invite clients to not be old but track their campaign. I have designed the form in all the steps and UI elements.

I also designed a sign up landing page that promotes the tool with sneak peeks of the dashboard and explanation of the features, in order to attract new potential users.

Performance campaign for Marley Spoon, consisting in print inserts for several german magazines and newspapers. I have made four different visuals (plus one color/icons variant) showing the product in the first, and scenes with target audience in the other ones. The campaign is trackable through voucher codes, to see which one would perform better.

fields: PRINT, ADVERTISING

client: Marley Spoon, 2015

Proposed Concepts for Scale17 conference. The topics are usually related to marketing and digital companies, with speakers coming from all over the world, mainly being successful entrepreneurs, company chiefs and media experts. I came up with two different ones

CONCEPT 1

The idea for the first is to get knowledge to get inspired, connecting the dots and expanding your network. The homepage of the website shows a moving net. Each dot leads to a new page. Clicking on one of the dots, the connected shape moves to the side and the selected page appears. The homepage of the website shows a moving net. Each dot leads to a new page. 

CONCEPT 2

The visualization of the second concept is inspired by the atoms. Similar to the atoms, we constantly connect to form new bonds and to create new innovative ideas. Each atom leads to a new page. Once the user lands on the page and scroll with the mouse, the cursor zooms in and the atoms legacy breaks and shows the different section pages.

fields: BRANDING, EVENT

client: DCMN, 2017

Modenews is the official blog of Zalando and it’s translated in 10 different languages. The blog is divided in sections where multiple topics are covered like cinema, exhibitions, new trends, streetstyle and so on. I took care of the design of the logo, corporate identity and layout of the blog.

fields: WEB, UI, BRANDING

client: Zalando, 2014

Design of external newsletter for DCMN made in 2016, containing news about DCMN, events in calendar and special coming soon.

fields: NEWSLETTER, UI

client: DCMN, 2016

Proposal for the brand contest of the city of Cosenza, which consists in a dynamic logo, characterized by a typography and icons. An alphabet made p of recognizable elements that share the same style and can convey different messages in a more targeted way according to different contexts while never losing its uniqueness and recognizability. The visual elements are stylized elements of the culture, history and architecture of Cosenza.

fields: BRANDING, GRAPHIC, CORPORATE IDENTITY

client: city of Cosenza, 2014

Video infographic designed to explain what DCMN is and does to partners, potential clients, etc. I took care of the concept and illustrations, and helped the motion designer with the video.

fields: DATA VISUALIZATION, ILLUSTRATION

client: DCMN, 2016

Balossa is my final thesis project at Politecnico di Milano. It takes its name after Parco della Balossa, a metropolitan park in the suburbs of Milan that has been recently opened, but it still lacks the capability to communicate with people and to establish a relationship with them. As we can see in the following images, the logotype, the font, and pictograms are based on the same module and, combined together, they create a linear and clean language that is applied in the different maps, and in the design of the signage as well. The language of the maps is based on the elements of the visual identity, such as the colour system, the pictograms and the alphabet. The three maps offer different levels of information, depending on the scale of the maps. The environment is an active part of the signage system of the park and its identity. The buildings and the streets in the park can be considered as suitable surfaces to communicate with people. The textual applications along the streets in the park tell about the history and the characteristics of the park. These paths along the walks give information that aren’t usually known or mentioned about the park.

fields: BRANDING, SIGNAGE, TYPOGRAPHY, MAP DESIGN

client: Politecnico di Milano, 2011

Selection of logos designed by me in my career