Scale is a conference that takes place in Berlin, at the second edition in 2016. The topics are usually related to marketing and digital companies, with speakers coming from all over the world, mainly being successful entrepreneurs, company chiefs and media experts. Scale16 edition was about how to hack traditional media and scale internationally as a digital company. With data-driven strategies, and campaigns that grow the business as well as the brand. Starting from the logo and the triangles as CI basic elements, I have developed the whole communication of the event, listed here below.
fields: EVENT, BRANDING, UI, WEB, PRINT
client: DCMN, 2016
DCMN is a growth solution provider that helps digital brands develop and scale their business providing them marketing strategies and ROI-optimizing technology. DCMN is not a common media and advertising
agency, because it offers a full growth package customized for the needs of each client, thanks to its know-how. Clients are growing fast and DCMN is growing even faster every year reaching the point where there is the need of a visual statement which can show better the positioning of the company and communicate clear with its clients. I decided to operate by introducing a modular design, new color palette and new CI elements we can create a vision that will adapt to us.
fields: BRANDING, CORPORATE IDENTITY
client: DCMN, 2017
Fashion in your hand is a Zalando campaign born to promote the Zalando app in Belgium, Nederland and Luxembourg. I took care of the design of the whole campaign, from the landing page to the out-of-home advertising.
Here is the link: www.zalando.be/app/
fields: PRINT, ADVERTISING, MOBILE, WEB
client: Zalando, 2014
OOH CAMPAIGN
Brand Guidelines and selection of posts for Zalando Social Media channels. Using as base the Zalando CI, I was asked to define the Social counterpart, in order to create the distinctive Zalando voice.After having defined the kind of content with the social media team. I have created templates that work for daily posts, like raffles, quotes, brand ads, outfits of the day, etc, as well as for special events.
fields: BRANDING, SOCIAL MEDIA
client: Zalando, 2014
Registration page for the DCMN tracking tool, aimed to clients with activated campaigns under tracking. I was asked to design an interface with form and a unique image that would express the right balance between seriousness, reliability and fun. Together with corporate communication team we came up with the dinosaur concept and a message and invite clients to not be old but track their campaign. I have designed the form in all the steps and UI elements.
I also designed a sign up landing page that promotes the tool with sneak peeks of the dashboard and explanation of the features, in order to attract new potential users.
Proposed Concepts for Scale17 conference. The topics are usually related to marketing and digital companies, with speakers coming from all over the world, mainly being successful entrepreneurs, company chiefs and media experts. I came up with two different ones
CONCEPT 1
The idea for the first is to get knowledge to get inspired, connecting the dots and expanding your network. The homepage of the website shows a moving net. Each dot leads to a new page. Clicking on one of the dots, the connected shape moves to the side and the selected page appears. The homepage of the website shows a moving net. Each dot leads to a new page.
CONCEPT 2
The visualization of the second concept is inspired by the atoms. Similar to the atoms, we constantly connect to form new bonds and to create new innovative ideas. Each atom leads to a new page. Once the user lands on the page and scroll with the mouse, the cursor zooms in and the atoms legacy breaks and shows the different section pages.
fields: BRANDING, EVENT
client: DCMN, 2017
Modenews is the official blog of Zalando and it’s translated in 10 different languages. The blog is divided in sections where multiple topics are covered like cinema, exhibitions, new trends, streetstyle and so on. I took care of the design of the logo, corporate identity and layout of the blog.
fields: WEB, UI, BRANDING
client: Zalando, 2014
Landing page for special winter sales designed for Schneekloth.de, wine e-commerce platform in Germany. The design of the page contains an header with the wine package, a body section with details of each wine bottle and a bottom section with suggestions for other wine packages of this promotion. On mouse over the each wine bottle is possible to read more details about every win of the package.
fields: WEB, UI
client: Schneekloth, 2015
Design of external newsletter for DCMN made in 2016, containing news about DCMN, events in calendar and special coming soon.
fields: NEWSLETTER, UI
client: DCMN, 2016
Proposal for the brand contest of the city of Cosenza, which consists in a dynamic logo, characterized by a typography and icons. An alphabet made p of recognizable elements that share the same style and can convey different messages in a more targeted way according to different contexts while never losing its uniqueness and recognizability. The visual elements are stylized elements of the culture, history and architecture of Cosenza.
fields: BRANDING, GRAPHIC, CORPORATE IDENTITY
client: city of Cosenza, 2014
Video infographic designed to explain what DCMN is and does to partners, potential clients, etc. I took care of the concept and illustrations, and helped the motion designer with the video.
fields: DATA VISUALIZATION, ILLUSTRATION
client: DCMN, 2016
Balossa is my final thesis project at Politecnico di Milano. It takes its name after Parco della Balossa, a metropolitan park in the suburbs of Milan that has been recently opened, but it still lacks the capability to communicate with people and to establish a relationship with them. As we can see in the following images, the logotype, the font, and pictograms are based on the same module and, combined together, they create a linear and clean language that is applied in the different maps, and in the design of the signage as well. The language of the maps is based on the elements of the visual identity, such as the colour system, the pictograms and the alphabet. The three maps offer different levels of information, depending on the scale of the maps. The environment is an active part of the signage system of the park and its identity. The buildings and the streets in the park can be considered as suitable surfaces to communicate with people. The textual applications along the streets in the park tell about the history and the characteristics of the park. These paths along the walks give information that aren’t usually known or mentioned about the park.
fields: BRANDING, SIGNAGE, TYPOGRAPHY, MAP DESIGN
client: Politecnico di Milano, 2011
The language of the maps is based on the elements of the visual identity, such as the colour system, the pictograms and the alphabet. The three maps offer different levels of information, depending on the scale of the maps. This is the smallest, and shows all the parks that are connected to Balossa park.
Here a more detailed level of the map with park and its surrounding, public transports and main access ways.
Performance campaign for Marley Spoon, consisting in print inserts for several german magazines and newspapers. I have made four different visuals (plus one color/icons variant) showing the product in the first, and scenes with target audience in the other ones. The campaign is trackable through voucher codes, to see which one would perform better.
fields: PRINT, ADVERTISING
client: Marley Spoon, 2015
Selection of logos designed by me in my career
